When Craftech Corporation re-engaged with CMTC for their second project, they were originally seeking assistance with long-term strategic planning. However, when COVID-19 hit, Craftech realized that they needed to pivot and instead focus on a new way to sell and maintain communication with their clients. CMTC worked with Craftech to help them redesign and optimize their website as well as develop targeted email marketing campaigns. With CMTC’s support, Craftech was able to gain a competitive edge and generate more business.